When Elizabeth joined the Architecture Foundation of Oregon Board in January, the group was poised to clarify their message and logo in order to communicate AFO's expanding role in the community. She joined the team for a season of focus groups, brainstorming and design: in short, a rebranding exercise. The result: the new afo identity expresses the organization's approachable, community based mission and is supported by a short paragraph some call our elevator message:
"afo supports Oregon's quality of life and creates awareness of our designed environments through education, advocacy, philanthropy and inspiration."
The roll-out for the new afo logo coincided with this year's Honored Citizen event, for which Elizabeth also created the identity and graphics.
