In the early 20th century, the Armory Building in Portland was a hub of community togetherness and creativity, a venue for events from wresting matches to John Philip Sousa concerts. One hundred years later Portland Center Stage's Gerding Theater draws crowds again to a robustly modern theater hidden inside its old shell. Re-imagining the 1891 building from National Guard Drill Hall to elegantly sustainable theater required considerable teamwork. Part of the team, Anderson Krygier designed a signage program contrasting the rustic raw brick and steel bracing with a sparkling sign program both timeless and contemporary, including exterior banners reminiscent of the famed Globe Theater in London.
Honor the site... it's our brand of environmental graphic design.
